Method and system for determining unified user intention from digital environment for plurality of strategies

Abstract

Traditionally, strategies are carried out based on customer intention indicated from surveys, transactional data, location of the store and customer profile. They have limitations such as partial capture of customer intention, absence of transactional data, challenges in defining catchment area associated with store location and lack of customer profiles. This disclosure relates to determining unified user intention from digital environment for plurality of strategies. An information associated with user is received. The information associated with the user is processed to derive weights associated with the user. The weights are integrated and mined through a variable reduction technique to determine at least one significant latent variable from a plurality of significant latent variables and associated significant attribute values. A structural equation model (SEM) is developed by applying the significant latent variables and the at least one event and a plurality of strategies are recommended for the plurality of applications.