The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 17, 2023

Filed:

Jan. 31, 2022
Applicant:

Walmart Apollo, Llc, Bentonville, AR (US);

Inventors:

Xuan Cao, Fremont, CA (US);

Georgios Rovatsos, San Francisco, CA (US);

Wei Shen, Pleasanton, CA (US);

Assignee:

WALMART APOLLO, LLC, Bentonville, AR (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0273 (2023.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0249 (2013.01); G06Q 30/0276 (2013.01);
Abstract

Systems and methods including one or more processors and one or more non-transitory storage devices storing computing instructions configured to run on the one or more processors and cause the one or more processors to perform (1) receiving a request to generate one or more campaigns; (2) determining one or more predicted bids for one or more keywords in the one or more campaigns; (3) adjusting the one or more predicted bids for the one or more campaigns; (4) pacing the one or more predicted bid, as adjusted, for the one or more campaigns; and repeating (2)-(4) at one or more periodic intervals. Other embodiments are disclosed herein.


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