The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 17, 2023
Filed:
Dec. 09, 2020
Amazon Technologies, Inc., Seattle, WA (US);
Andrew Christopher Chud, Austin, TX (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems, methods, and computer-readable media are disclosed for optimizing a programmatic advertising system by continuously adjusting certain policies with respect to the advertising bids to manage and balance commitments made to publishers and/or advertisers. The policies may be modified to adjust an attach rate and/or a guaranteed bid rate to balance various type of advertising bids (e.g., open auction, private market place deals, preferred deals, etc.) and ensure that commitments publishers and/or advertisers are satisfied. The system may continuously track new bids and may adjust the policies in real time or near real time to achieve certain targets for submissions, impressions, and other well-known advertising metrics.