The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2023
Filed:
Jun. 01, 2022
Synamedia Limited, Staines Upon Thames, GB;
Dan Ariel Elbert, Jerusalem, IL;
Vadim Kharitonsky, Kfar Adumim, IL;
Zorach Reuven Wachtfogel, Elazar, IL;
Synamedia Limited, Staines Upon, GB;
Abstract
Techniques for targeting media content items for weakly connected devices are described. In some embodiments, a model building method in preparation for approximated personalization is performed at a server. The server uses data from fully connected devices to build a full model, which classifies profiles into clusters and tags targeted content with content rankings. The server also builds device models that approximate the full model. The server then sends the device models to user devices for targeted content selection. In some embodiments, a content selection method for approximated personalization is performed at a user device. The user device receives parameters of a device model trained by a server. The user device then executes the device model using local user data to assign a profile to a cluster and selects targeted content for the profile based on the cluster assignment and the rankings of the targeted content.