The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 03, 2023

Filed:

Mar. 17, 2022
Applicant:

Gumgum, Inc., Santa Monica, CA (US);

Inventors:

Ken Weiner, Los Angeles, CA (US);

Jagadish Kamath, Karnataka, IN;

Assignee:

GumGum, Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/2187 (2011.01); H04N 21/239 (2011.01); H04N 21/233 (2011.01); H04N 21/81 (2011.01); H04N 21/235 (2011.01); H04N 21/2668 (2011.01); H04N 21/262 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/2187 (2013.01); H04N 21/233 (2013.01); H04N 21/235 (2013.01); H04N 21/2393 (2013.01); H04N 21/2625 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems and methods are described for server-side manipulation of underlying video content in order to dynamically place overlay content or other supplemental content within a video stream in a manner whereby a viewing user sees the advertisement content over or integrated within a portion of the base video content. Segments of the original video file may be modified by a server to display overlay content over a portion of the original content or integrated within the portion of the original content, and revised manifest data may be generated by the server and sent to a client device for playback. The systems and methods may include introducing a delay in the live stream relative to its original source in order to provide time for server-side creation of replacement video portions that include overlay content or other supplemental content.


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