The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 03, 2023
Filed:
Jan. 05, 2020
Meta Platforms, Inc., Menlo Park, CA (US);
Mohit Rajani, San Francisco, CA (US);
Himanshu Baweja, Sunnyvale, CA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
An online system identifies an opportunity to present content to a viewing user and accesses a model trained to predict a likelihood that a user will perform an action responsive to being presented with a link that launches a messaging application and initiates a conversation with an entity via the messaging application, in which the likelihood is predicted based on which of multiple messaging applications is selected and attributes of the user. For each of multiple candidate messaging applications, the trained model is applied to predict the likelihood that the viewing user will perform the action if the candidate messaging application is selected. A messaging application is selected from the candidate messaging applications based on the likelihoods and a content item including a link that launches the selected application and initiates a conversation with the entity via the selected application is generated and sent for display to the viewing user.