The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 19, 2023

Filed:

Mar. 01, 2021
Applicant:

Hulu, Llc, Santa Monica, CA (US);

Inventor:

Zachary McKeel Cava, Seattle, WA (US);

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/431 (2011.01); H04N 21/84 (2011.01); H04N 21/81 (2011.01); H04N 21/435 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4316 (2013.01); H04N 21/4356 (2013.01); H04N 21/812 (2013.01); H04N 21/84 (2013.01);
Abstract

In some embodiments, a method receives a manifest presentation description for a media presentation. The manifest presentation description includes an opportunity that requires resolution to determine supplemental content for the opportunity. A request to resolve the opportunity is sent where information for the supplemental content that is received from the request is inserted in an instance of the media presentation description. The method stores the information for the supplemental content in association with an identifier for the opportunity. An update to the manifest presentation description is received where the update includes the opportunity. The method retrieves the information for the supplemental content that was stored in association with the identifier for the opportunity and inserts the information for the supplemental content into the instance of the update to the manifest presentation description.


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