The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 19, 2023
Filed:
Nov. 01, 2021
Coupang Corp., Seoul, KR;
Vinay Verma, Fremont, CA (US);
Jing Li, Shanghai, CN;
Xinli Bao, Palo Alto, CA (US);
Hyun Jung Cho, Seoul, KR;
Satyavaraprasad Vadlamudi, Santa Clara, CA (US);
Michael Rowan Savio, Seoul, KR;
COUPANG CORP., Seoul, KR;
Abstract
Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.