The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 12, 2023

Filed:

Jun. 24, 2021
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Cristobal Garib Herrera, Seattle, WA (US);

Junichi Suzuki, Bellevue, WA (US);

Robert James Victor, Brookville, PA (US);

Benjamin Erik Johnson, Oakville, CA;

Xinyu Chen, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 60/32 (2008.01); H04N 21/258 (2011.01); H04N 21/25 (2011.01);
U.S. Cl.
CPC ...
H04N 21/25883 (2013.01); H04N 21/252 (2013.01);
Abstract

Devices, systems, and methods are provided for demographic matching and content selection for unidentified audiences. A method may include receiving, by a first device of a first device type, a request to present first content to a user of a first audience using a second device; determining a time at which the first content is to be presented to the first audience using the second device; identifying a second audience to which the second content is to be presented using devices of the first device type during a time period that includes the time; determining a probability that the user belongs to an audience group that includes users of the second audience based on the second content, the time period, and a second device type of the second device; and causing selection of the first content or third content for presentation to the first audience.


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