The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 12, 2023

Filed:

Mar. 12, 2021
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Yongjun Wu, Bellevue, WA (US);

Alex Zhang, Seattle, WA (US);

Kyle Bradley Koceski, Seattle, WA (US);

Matthew Scharr, Portland, OR (US);

Viriya Ratanasangpunth, Portland, OR (US);

Michael Kale, Portland, OR (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2368 (2011.01); H04N 21/2365 (2011.01); G10L 19/16 (2013.01); H04N 21/234 (2011.01); H04N 21/2387 (2011.01); H04N 21/643 (2011.01); H04N 21/236 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2365 (2013.01); G10L 19/167 (2013.01); H04N 21/2368 (2013.01); H04N 21/2387 (2013.01); H04N 21/23424 (2013.01); H04N 21/23611 (2013.01); H04N 21/643 (2013.01);
Abstract

Methods and apparatus are described for encoding and delivering secondary content (e.g., advertisements) for insertion in primary content (e.g., live events, movies, and television shows). Secondary content is encoded such that the duration of any audio component of the secondary content is equal to or longer than the video component duration. When the secondary content is inserted, the overall duration of the inserted content is specified to be equal to the video component duration.


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