The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 12, 2023
Filed:
Apr. 14, 2022
Ford Global Technologies, Llc, Dearborn, MI (US);
Himanshu Verma, Farmington Hills, MI (US);
Fling Finn Tseng, Ann Arbor, MI (US);
Ford Global Technologies, LLC, Dearborn, MI (US);
Abstract
The disclosure generally pertains to systems and methods for providing a personalized advertisement service. In an example method, first information associated with a vehicle can be identified. The first information can include at least a present location of the vehicle, a present speed of the vehicle, and traffic information associated with a present route of the vehicle. Second information associated with a driver of the vehicle can also be identified. An advertisement interaction score can be calculated based at least in part on the first information and the second information. A nature of an advertisement to be displayed at a vehicle infotainment system of the vehicle can be subsequently determined. The nature of the advertisement can comprise a viewable characteristic or a clickable characteristic. The advertisement can then be displayed at the vehicle infotainment system.