The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 29, 2023
Filed:
Jun. 03, 2019
Catalina Marketing Corporation, St. Petersburg, FL (US);
Zubin Singh, St. Petersburg, FL (US);
Terrance Snyder, St. Petersburg, FL (US);
Kevin Hunter, La Jolla, FL (US);
Catalina Marketing Corporation, St. Petersburg, FL (US);
Abstract
A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.