The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 29, 2023
Filed:
Apr. 10, 2019
Sponsorhouse, Inc., San Diego, CA (US);
Scott Tilton, Cardiff, CA (US);
Robert J. Kraus, Encinitas, CA (US);
Adam Smith, San Diego, CA (US);
Michael Robinson, Del Mar, CA (US);
Esther Walker, San Diego, CA (US);
Garrison Hess, Solana Beach, CA (US);
HOOKIT, LLC, San Diego, CA (US);
Abstract
A promotion value model uses deep neural networks to learn to calculate the promotion value of a commercial brand. The model determines and reports the promotion value of a plurality of electronic media files each containing at least one commercial brand indicator. The learned model identifies the electronic media files and determines at least one context for each of the at least one commercial brand indicators. Promotion value is modeled with a deep neural network that maps the context for each of the commercial brand indicators to feature vectors mapped to an input layer of the neural network. Network parameters are learned to indicate relative weighted values between transitions of the layers of the neural network.