The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 22, 2023
Filed:
Feb. 14, 2020
Dentsu Inc., Tokyo, JP;
DENTSU INC., Tokyo, JP;
Abstract
The present disclosure optimally determines a contact between a user and an advertisement. An advertisement contact determination system according to one aspect of the present disclosure includes a communication unit configured to obtain position information of a device, and a control unit configured to determine that a user of the device has come into contact with an Out Of Home (OOH) advertisement if the OOH advertisement is included in a certain range in a traveling direction of the user based on the position information of the device. The communication unit obtains a log of a certain apparatus, and the control unit determines whether the device exists in vicinity of the certain apparatus in a certain period of time or not and, if the device exists, associates the log of the certain apparatus in the certain period of time with the device.