The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 22, 2023

Filed:

Jun. 13, 2022
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventor:

Chad A. Hage, Clearwater, FL (US);

Assignee:

The Nielsen Company (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0241 (2013.01);
Abstract

Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example instructions cause one or more processors to at least determine whether a user attempted to activate a user-selectable media application control presented in a user interface while a media player application presented media; determine whether the user-selectable media application control presented in the user interface was activated; and determine at least one of the media is an advertisement or the media includes an advertisement when (a) the user attempted to activate the user-selectable media application control and (b) the user-selectable media application control presented in the user interface was not activated.


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