The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 15, 2023

Filed:

Apr. 08, 2022
Applicant:

Wideorbit Llc, San Francisco, CA (US);

Inventors:

Trevan Zosel, Bothell, WA (US);

Brian Edward Thoman, Everett, WA (US);

Francisco Lopez Alvarez, Woodinville, WA (US);

William E. Offeman, Redmond, WA (US);

Assignee:

WIDEORBIT LLC, San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04H 60/37 (2008.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04H 60/375 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems, methods, and articles for optimizing the placement of content, such as advertisements, within content breaks. The systems disclosed herein automatically identify the optimal allocation of content within breaks included in advertisement placement opportunities. This is achieved by scoring placed advertisements and determining whether a prospective advertisement can be placed within a break. The system may score the placed advertisements based on rules provided by a media content provider and multiple buyers.


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