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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 11727197 B1

PDFFull Text
Date of Patent:
Aug. 15, 2023

Filed:

Dec. 23, 2021

System and method for serving interactive advertising content with responsive animations

Applicant:

Yieldmo, Inc., New York, NY (US);

Inventors:

Terry McClendon, New York, NY (US);

David Sebag, New York, NY (US);

Assignee:

Yieldmo, Inc., Nashua, NH (US);

Attorneys:

Run8 Patent Group, LLC

Peter Miller

Leah Raddatz

Primary Examiner:

Steven P Sax

Int. Cl.
CPC ...
G06F 3/0481 (2022.01); G06F 40/143 (2020.01); H04N 21/431 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); H04N 21/482 (2011.01); G06F 3/0488 (2022.01); G06F 3/04812 (2022.01); G06F 3/0485 (2022.01); G06Q 30/02 (2023.01); G11B 27/031 (2006.01); G11B 27/036 (2006.01); G06F 40/106 (2020.01); G11B 27/00 (2006.01); G11B 27/10 (2006.01); G11B 27/11 (2006.01); G11B 27/30 (2006.01); H04N 21/433 (2011.01); H04N 21/442 (2011.01); H04L 67/02 (2022.01);
U.S. Cl.
CPC ...
G06F 40/143 (2020.01); G06F 3/0485 (2013.01); G06F 3/0488 (2013.01); G06F 3/04812 (2013.01); G06F 40/106 (2020.01); G06Q 30/02 (2013.01); G11B 27/005 (2013.01); G11B 27/031 (2013.01); G11B 27/036 (2013.01); G11B 27/102 (2013.01); G11B 27/11 (2013.01); G11B 27/3081 (2013.01); H04N 21/431 (2013.01); H04N 21/4333 (2013.01); H04N 21/44204 (2013.01); H04N 21/47217 (2013.01); H04N 21/482 (2013.01); H04N 21/812 (2013.01); H04L 67/02 (2013.01);
Abstract

One variation of a method for serving interactive advertisement content includes, at a visual element rendered within a window of a computing device: loading an interactive advertisement, including a digital advertisement and a mask overlaid the digital advertisement, into the visual element, the mask including a base layer and an aperture defining a second opacity less than a first opacity of the base layer; in response to a scroll event that moves the visual element a first position within the window, rendering the interactive advertisement within the visual element; and, in response to a scroll event that moves the visual element to a second position within the window, transforming the mask according to a sequence of transformations at a rate proportional to a scroll rate of the scroll event, the sequence of transformations corresponding to a sequence of vertical positions of the visual element within the window.

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