Normalizing user identification across disparate systems

Abstract

A technique involves normalizing identification of users (e.g., different customer organizations) across disparate local systems (e.g., different electronic platforms that provide different products and/or services). Such normalization of user identification enables a provider to accurately ascertain a particular user of multiple disparate local systems even when the multiple disparate local systems identify that user using different identification schemes. Accordingly, the provider is able to offer enhanced support to that user across the multiple disparate local systems. For example, with such normalization of user identification, the provider may employ a single authentication system across the various local systems thus enabling the user to authenticate via the same authentication process regardless of which local system the user attempts to access. As another example, the provider may collect data among the disparate local systems and apply analytics to identify optimization opportunities for the user that could not be otherwise be conveniently determined.