The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 08, 2023

Filed:

May. 16, 2019
Applicant:

Oath Inc., New York, NY (US);

Inventors:

Yair Koren, Zichron Yaacov, IL;

Abraham Shahar, Tel Aviv, IL;

Tal Cohen, Netanya, IL;

Michal Aharon, Haifa, IL;

Assaf Singer, Geni Tikva, IL;

Assignee:

Yahoo Ad Tech LLC, New York, NY (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/0273 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0242 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0273 (2013.01); G06Q 30/0243 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0254 (2013.01);
Abstract

One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.


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