The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 01, 2023

Filed:

Aug. 09, 2021
Applicant:

Bitly, Inc., New York, NY (US);

Inventors:

Christopher Comstock, Louisville, CO (US);

Robert Platzer, Brooklyn, NY (US);

Assignee:

BITLY, INC., New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); H04L 67/50 (2022.01); H04L 67/02 (2022.01); G06Q 30/0201 (2023.01); H04L 67/01 (2022.01); H04L 67/10 (2022.01);
U.S. Cl.
CPC ...
H04L 67/535 (2022.05); G06Q 30/0201 (2013.01); H04L 67/01 (2022.05); H04L 67/02 (2013.01); H04L 67/10 (2013.01);
Abstract

The present disclosure is directed to systems and methods for analyzing content audience by generating respective encoded links for content publishers, determining, for each content publisher, statistics related to user interactions with encoded links, and providing user-specific or aggregate information based on the statistics. The server of a content audience analysis system receives multiple interactions with encoded links generated by the content audience analysis system and linked to resources of a first content publisher. The server may identify from the multiple interactions, multiple cookies assigned to unique client devices. The server may identify second content publishers having resources that were accessed by the client devices corresponding to the multiple cookies via encoded links generated by the server. The server may provide to the first content publisher, data corresponding to the second content publishers having resources accessed by client devices that also accessed the resources of the first content publisher.


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