Manufacture and sales strategy planning method and device thereof

Abstract

Provided is a manufacture and sales strategy planning method comprising a step of determining, based on information related to a sales plan of a plurality of products and a production capacity of a production facility to produce each product, whether there is any spare capacity in the production capacity of the production facility in relation to the sales plan for each of the products, a step of applying one among a plurality of profit improvement strategies, according to an availability of the spare capacity, to each product determined in this step, and calculating an improvement effect of each product, a step of selecting, based on each calculation result obtained in this step, a specific product among the plurality of products in which the improvement effect has exceeded a set value with regard to each of the plurality of profit improvement strategies, a step of extracting, for each profit improvement strategy, an item which satisfies a restricting condition of sale or production of the specific product selected in this step and which configures the specific product, and a step of planning a manufacture and sales strategy related to the items extracted in this step, and selecting one or more specific item strategies based on the improvement effect, wherein a supply and demand plan is simulated by reflecting the improvement effect of the selected strategy.