Method and computer-readable media for providing recommended entities based on a user's social graph

Abstract

Provided are methods and computer-readable media for providing recommended entities based on a user's external social graph, such as asymmetric social graph of a social networking service. In some embodiments, entities responsive to a search query or other request may be obtained. Each entity may be evaluated to determine if the entity is associated with a contact from a user's social graph. The association may include an evaluation (e.g., a rating, review, other evaluation or combination thereof) of the entity by the contact. Additionally, the contacts having associations with an entity may be ranked based on a relationship score with a user. The entities having associations with the contacts from a user's social graph may be provided as recommended entities to the user, and the association may be annotated to the recommended entity for viewing by the user.