The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 25, 2023
Filed:
Feb. 01, 2023
The Dtx Company, New York, NY (US);
Jay Messina, Weston, MA (US);
Brendan Walsh, Brooklyn, NY (US);
the dtx company, New York, NY (US);
Abstract
This disclosure relates to electronically linking offline user activity to online activity of that user. Linking offline to online activity provides real-time feedback on traffic flow from a machine-readable label ('MRL') scan to a conversion event on a target website. Linking offline to online activity enables tracking of specific MRLs and conversion events associated therewith. Linking offline to online activity enables calculating benchmarks such as time to conversion event and best performing conversion locations for an MRL. Linking offline to online activity enhances security and data quality as each conversion event can be traced back to a unique MRL scan and a timestamp and geolocation associated with the unique MRL scan.