Methods and systems for generating custom content using universal deep linking across web and mobile applications

Abstract

The methods and systems described herein improve upon existing deep linking concepts, by creating links directed to a feature registry which may then serve the user's need of selecting and accessing a given feature. The feature registry may provide customized features that may populate a feature template in a user interface (e.g., of a feature registry application) on a local device. This population may occur in both a real-time (e.g., based on a continuously updated machine learning model) and modular fashion. For example, the system and methods may generate customized content on a website or mobile application through a hyperlink by filtering available features on a feature registry based on the identity of the user, the information from the user profile, and the description of the hyperlink content.