The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 18, 2023

Filed:

Oct. 04, 2018
Applicant:

Liveramp, Inc., San Francisco, CA (US);

Inventors:

Chivon Powers, Burlingame, CA (US);

Tzung-Han Lai, Larkspur, CA (US);

Michael Anderson, Conway, AR (US);

Assignee:

LiveRamp, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/33 (2019.01); G06N 20/00 (2019.01); G06F 16/2457 (2019.01); G06N 5/04 (2023.01);
U.S. Cl.
CPC ...
G06F 16/3344 (2019.01); G06F 16/24578 (2019.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01);
Abstract

A system and method for extracting search terms for corresponding data elements from a natural language document identifies meaningful words within the context; identifies and structures the keywords; expounds on the keywords to optimize the search results; and captures the most relevant data elements from the corresponding database. Predetermined demographic characteristics and short (one- or two-word) search phrases that capture descriptors of behavioral characteristics are structured in the process. The result of the completed process yields a parameter set naming demographic and behavioral characteristics along with a structure that is optimized for search within a database comprising a large number of data elements.


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