The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 11, 2023

Filed:

Dec. 02, 2021
Applicant:

At&t Intellectual Property I, L.p., Atlanta, GA (US);

Inventors:

Richard Palazzo, Stewartsville, NJ (US);

Brian M. Novack, St. Louis, MO (US);

Rashmi Palamadai, Naperville, IL (US);

Tan Xu, Bridgewater, NJ (US);

Eric Zavesky, Austin, TX (US);

Ari Craine, Marietta, GA (US);

Robert Koch, Peachtree Corners, GA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); H04N 21/845 (2011.01); H04N 21/431 (2011.01); H04N 21/258 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/25891 (2013.01); H04N 21/4316 (2013.01); H04N 21/8456 (2013.01);
Abstract

The disclosed technology is directed towards inserting user-personalized or other user-related supplementary media content into primary media content being presented to the user. The personalized media content can be inserted into available insertion slots associated with the primary media content. The inserted content is based on the context of the primary media, e.g., a location or theme of a movie scene. For example, upon obtaining primary media content that is video, supplementary media content related to a group of frames of the primary media content can be determined. Supplementary media content is combined with the primary media content at a presentation position associated with the group of frames to output modified media content. For a video, for example, the supplementary content can be inserted between scenes, overlaid onto a scene, or presented proximate a scene.


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