The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 11, 2023

Filed:

Sep. 16, 2022
Applicant:

Oracle International Corporation, Redwood Shores, CA (US);

Inventor:

Sudhakar Kalluri, Cupertino, CA (US);

Assignee:

Oracle International Corporation, Redwood Shores, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 40/30 (2020.01); G06N 20/00 (2019.01); G06F 16/28 (2019.01); G06Q 30/0204 (2023.01);
U.S. Cl.
CPC ...
G06N 20/00 (2019.01); G06F 16/285 (2019.01); G06F 40/30 (2020.01); G06Q 30/0205 (2013.01);
Abstract

Techniques are described for training machine learning (ML) models using one or more electronic lists of items previously used in campaigns and labeled with an engagement rate corresponding to the list. A vocabulary formed from a union of the one or more lists may then be used to generate at least some items of a target recipient list. An engagement rate for the target recipient list may be inferred for the target recipient list. Natural language processing (NLP) techniques may be also be applied to optimize an engagement rate of a target recipient list and/or select content for the list.


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