The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 04, 2023
Filed:
Dec. 13, 2018
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Aman Singhal, Bellevue, WA (US);
Marcelo De Barros, Redmond, WA (US);
Prithvishankar Srinivasan, Seattle, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
The present concepts relate to an improved personalized search engine that can generate personalized rankings of search results in view of individual user's personal preferences and interests. Information about a segment of online content is collected. Certain activities by a user are tracked, including search queries submitted by the user, search results clicked on by the user, and/or web pages browsed by the user. From these activities, the user's preferences relating the segment are inferred using the collected segment information. When the user conducts a search directed to the segment, certain search results that the user is more likely to be interested in, based on the user's preferences, are ranked higher to generate the personalized rankings.