The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 13, 2023
Filed:
Jul. 07, 2021
Google Llc, Mountain View, CA (US);
William Setchell, Mendota, IL (US);
GOOGLE LLC, Mountain View, CA (US);
Abstract
Systems and methods of the disclosure relate to selecting content using beacon identifiers. An indication of a location of a user device and a beacon identifier are received. The beacon identifier can correspond to a beacon at a retail location. A data structure storing attribute data associated with the beacon identifier can be accessed. The attribute data can be associated with a signal having a unique identifier of the user device. The signal can indicate the retail location having the beacon. A request for content for display on the user device can be received. A content item can be selected for display on the user device based on the attribute data. A reward value can be determined based on receiving an indication of user interaction with the content item and the attribute data used to select the content item.