The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 13, 2023
Filed:
Sep. 30, 2022
Samsung Electronics Co., Ltd., Suwon-si, KR;
Hong-Hoe Kim, Aliso Viejo, CA (US);
Tomasz J. Palczewski, Danville, CA (US);
Yingnan Zhu, Irvine, CA (US);
Xiangyuan Zhao, Irvine, CA (US);
Hari Babu Nayar, Hayward, CA (US);
Chaitanya Praveen Pratury, Mountain House, CA (US);
Samsung Electronics Co., Ltd., Suwon-si, KR;
Abstract
A method includes obtaining (i) device data associated with multiple electronic devices and (ii) advertisement data associated with one or more advertisement campaigns. The method also includes identifying first features and second features, where the first features correspond to the device data and the second features correspond to the advertisement data. The method further includes generating a graph relating usage history of the multiple electronic devices and one or more advertisement genres. The method also includes identifying a specified electronic device from among the multiple electronic devices and an advertisement segment from among the one or more advertisement campaigns using the first features, the second features, and the graph. In addition, the method includes providing the advertisement segment to the specified electronic device.