The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 13, 2023
Filed:
Jan. 15, 2021
Oracle International Corporation, Redwood Shores, CA (US);
Michael Patrick Rodgers, Rochester, MN (US);
Oracle International Corporation, Redwood Shores, CA (US);
Abstract
Techniques for measuring a user's level of interest in content in an electronic document are disclosed. A system generates a user engagement score based on the user's scrolling behavior. The system detects one scrolling event that moves content into a viewport and another scrolling event that moves the content out of the viewport. The system calculates a user engagement score based on the duration of time the content was in the viewport. The system may also detect a scroll-back event, in which the user scrolls away from content and back to the content. The system may then calculate or update the user engagement score based on the scroll-back event.