The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2023
Filed:
Mar. 19, 2021
Turner Broadcasting System, Inc., Atlanta, GA (US);
Wassim Samir Chaar, Coppell, TX (US);
José Antonio Carbajal Orozco, Atlanta, GA (US);
Andreea Popescu, Atlanta, GA (US);
Peter Alexander Williams, Atlanta, GA (US);
David James Benoit, Fayetteville, GA (US);
Lawrence Herbert Allen, II, Cordlandt Manor, NY (US);
Turner Broadcasting System, Inc., Atlanta, GA (US);
Abstract
A cross-platform management system that handles cross-platform management of client requirements receives a request corresponding to a plurality of client-defined requirements to be achieved in a flight. The request for the plurality of client-defined requirements is associated with request parameters. The system generates a proposal plan corresponding to the received request based on adjustment of the one or more request parameters. The proposal plan corresponds to a distribution of target audience across a set of delivery platforms. The system executes the generated proposal plan for a first time period in the flight on one or more delivery platforms. The system re-optimizes the generated proposal plan and controls execution of the generated proposal plan for a second time period in the flight by an in-flight re-distribution of the target audience across one or more delivery platforms of the set of delivery platforms.