The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2023
Filed:
Jun. 30, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Steven J. Splaine, Tampa, FL (US);
Kevin K. Gaynor, Sunnyvale, CA (US);
Narasimha Reddy Goli, Tampa, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example apparatus includes memory and at least one processor to execute first instructions. The first instructions cause the at least one processor to send second instructions from a first server to a client device. The second instructions cause the client device to send first messages to a second server at intervals based on a presentation of media via the client device. The second instructions cause the client device to send a second message to the second server based on a skip request associated with the presentation of the media via the client device. The first instructions further cause the at least one processor to log impressions corresponding to the first messages and the second message, and to determine a duration impression for the media based on the logged impressions. The duration impression identifies the portions of the media that were presented at the client device.