The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 06, 2023

Filed:

Mar. 22, 2021
Applicant:

Baidu Online Network Technology (Beijing) Co., Ltd., Beijing, CN;

Inventors:

Xiuyun Long, Beijing, CN;

Huipeng Li, Beijing, CN;

Lihong Liu, Beijing, CN;

Jiahui Liu, Beijing, CN;

Hongsheng Yang, Beijing, CN;

Yuqi Lu, Beijing, CN;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 16/2457 (2019.01); H04L 67/55 (2022.01);
U.S. Cl.
CPC ...
G06F 16/24578 (2019.01); H04L 67/55 (2022.05);
Abstract

The present application discloses an information push method and apparatus, a device, and a storage medium, which relate to the field of intelligent search technology. A specific implementation of the method in the present application lies in: acquiring a user feature and an item feature, where both the user feature and the item feature include click through rate information; determining a degree of similarity between the user feature and the item feature; determining, according to the degree of similarity, item information that is recalled; and pushing the item information to a user terminal. According to the present application, item information having a high click through rate may be acquired through a one-channel recall approach, so that information push efficiency is improved and the pushed item information better conforms to user needs.


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