The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 30, 2023
Filed:
May. 13, 2021
Facilitating changes to online computing environment by assessing impacts of temporary interventions
Adobe Inc., San Jose, CA (US);
Pranav Ravindra Maneriker, Columbus, OH (US);
Reshmi Sasidharan, Kerala, IN;
Atanu R. Sinha, Bangalore, IN;
Adobe Inc., San Jose, CA (US);
Abstract
In some embodiments, an intervention evaluation system estimates counterfactual metric for a focal online platform based on an assessment model built using performance data of the focal online platform and control online platforms. The intervention evaluation system accesses performance data of the focal online platform that has been subject to a temporary intervention and performance data of control online platforms that are not subject to the temporary intervention. The intervention evaluation system determines estimation weights for these control online platforms based on the performance data in a pre-intervention period. Based on the estimation weights, the intervention evaluation system computes a counterfactual metric indicating the performance of the focal online platform in a post-intervention period in the absence of the temporary intervention. The counterfactual metric is transmitted to the focal online platform, where the counterfactual metric is usable for modifying an interactive computing environment provided by the focal online platform.