The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 23, 2023

Filed:

Oct. 22, 2019
Applicant:

Dish Network L.l.c., Englewood, CO (US);

Inventor:

Jason Michael Anguiano, Castle Rock, CO (US);

Assignee:

DISH Network L.L.C., Englewood, CO (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); H04N 21/45 (2011.01); H04N 21/433 (2011.01); H04N 21/436 (2011.01); H04N 21/458 (2011.01); H04N 21/442 (2011.01); G06Q 30/0251 (2023.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0269 (2013.01); H04N 21/4331 (2013.01); H04N 21/43615 (2013.01); H04N 21/44218 (2013.01); H04N 21/44226 (2020.08); H04N 21/458 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems and methods for targeted television commercials based on viewer presence. For example, a computer-implemented method may include receiving user information associated with multiple users of the set-top box; receiving a set of television commercials; detecting the presence of multiple mobile devices in the environment; identifying the presence of a first user of the multiple users and a second user of the multiple users using the detection of the presence of the multiple mobile devices in the environment; transmitting programming content to a display device associated with the set-top box in response to an input, wherein when the programming content is received, the programming content is presented on the display device; identifying, by the set-top box, an open commercial slot within the programming content; analyzing data associated with the first user, data associated with the second user, the programming content, and the open commercial slot to determine a chosen television commercial of the set of television commercials to fill the open commercial slot; and transmitting the chosen television commercial to the display device for the chosen television commercial to be displayed on the display device within the open commercial slot within the programming content.


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