The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 23, 2023
Filed:
Jun. 28, 2018
Oracle International Corporation, Redwood Shores, CA (US);
Hoyong Park, San Jose, CA (US);
Sandeep Bishnoi, Mill Valley, CA (US);
Prabhu Thukkaram, San Ramon, CA (US);
ORACLE INTERNATIONAL CORPORATION, Redwood Shores, CA (US);
Abstract
Techniques for processing event streams are provided that use streaming analytics to estimate a target user for dynamic assets. An exemplary technique includes receiving a batch of events that have position data for a potential target, determining one or more polygons that comprise the potential target based on the position data for the potential target, determining an approximate target viewership for the one or more polygons based on a profile or taxonomy of the potential target, associating an advertisement with the one or more polygons based on the approximate target viewership, receiving a continuous stream of events that have position data for a dynamic asset, determining that the one or more polygons include the dynamic asset based on the position data for the dynamic asset, obtaining the advertisement associated with the one or more polygons, and providing the advertisement to a sink for display on the dynamic asset.