The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2023
Filed:
Oct. 15, 2020
Shape Security, Inc., Santa Clara, CA (US);
Sumit Agarwal, Pal Alto, CA (US);
Mengmeng Chen, Mountain View, CA (US);
SHAPE SECURITY, INC., Santa Clara, CA (US);
Abstract
This technology maintains de-identified visit data to a plurality of websites from assigned user identifiers (UIDs) corresponding to a plurality of clients. The assigned UIDs include a different assigned UID for each client-website pair, the de-identified visit data associating the assigned UIDs to a plurality of groups. A first group from the groups is determined based on first request data corresponding to a first request from a client to a web server system. First group visit data describing visits to a set of the websites by assigned UIDs belonging to the first group is obtained from the de-identified visit data. Affinity data, comprising at least one affinity score for at least one of the websites, is generated based on the first group visit data. Generation of affiliate content based on the affinity data is caused, where the affiliate content corresponds to the at least one of the websites.