The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2023
Filed:
Dec. 17, 2021
International Business Machines Corporation, Armonk, NY (US);
Sanmitra Sarkar, Kolkata, IN;
Mukundan Sundararajan, Bangalore, IN;
International Business Machines Corporation, Armonk, NY (US);
Abstract
A computer-implemented method includes one or more processors configured for receiving ad scoring data corresponding to a biometric response to an advertisement displayed on a computing device user interface at a first time, receiving ad feature data corresponding to the advertisement, and generating first model output data corresponding to a user engagement score based on ad scoring data and ad feature data. Further, the method includes receiving user interface activity data corresponding to graphical images displayed at the first time, generating second model output data corresponding to a watching ad classification based on the user interface activity data and the ad feature data, determining an ad effectiveness score based on the first model output data and the second model output data, and generating ad improvement data based on the ad effectiveness score and the ad feature data, the ad improvement data comprising recommendations to adjust features of the advertisement.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile