The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 25, 2023

Filed:

Mar. 05, 2019
Applicants:

Samsung Electronics Co., Ltd., Suwon-si, KR;

Cheil Worldwide Inc., Seoul, KR;

Inventors:

Jaehyuck Shin, Suwon-si, KR;

Sanghyo Kim, Suwon-si, KR;

Changsoo Moon, Seoul, KR;

Kichan Ryu, Suwon-si, KR;

Daewon Cho, Suwon-si, KR;

Assignees:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01); G06N 3/08 (2023.01); G06N 3/04 (2023.01); G09G 5/00 (2006.01); A63F 13/25 (2014.01); A63F 13/61 (2014.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); A63F 13/25 (2014.09); A63F 13/61 (2014.09); G06N 3/04 (2013.01); G06N 3/08 (2013.01); G06Q 30/0251 (2013.01); G09G 5/003 (2013.01); A63F 2300/30 (2013.01); A63F 2300/5506 (2013.01); G09G 2354/00 (2013.01);
Abstract

An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.


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