The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 25, 2023

Filed:

Sep. 28, 2017
Applicant:

Apple Inc., Cupertino, CA (US);

Inventors:

Dominic J. D. Hughes, Menlo Park, CA (US);

Chi Wai Lau, Santa Clara, CA (US);

Collin D. Ruffenach, Portland, OR (US);

Assignee:

Apple Inc., Cupertino, CA (US);

Attorney:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 30/0204 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0204 (2013.01);
Abstract

The embodiments set forth techniques for delivering relevant news articles to users. The techniques can involve auditioning different categories of news articles (e.g., entertainment, sports, technology, etc.) to a user to create a pleasant onboarding experience that requires minimal user input. As time progresses, affinity information for the user is gathered from various sources (e.g., news readers, web browsers, third-party applications, etc.). The affinity information can be used to (1) suggest additional categories in which the user might be interested, and (2) increase the accuracy by which subsequent news articles are delivered to the user. Additionally, feedback information about the user's interaction with the subsequent news articles can then be obtained, and various metrics associated with these news articles can be updated to reflect the user's interaction. In turn, the various updated metrics can enable these news articles to be delivered to other users in a more accurate manner.


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