The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 18, 2023
Filed:
May. 11, 2020
Roku, Inc., San Jose, CA (US);
Andrew Laurence Ashbacher, Aptos, CA (US);
John L. Haynes, III, Sandy, UT (US);
Stefanos Christakis Liassides, Cardiff, GB;
Roku, Inc., San Jose, CA (US);
Abstract
In one aspect, a method is for use in connection with a content-modification system that includes a content-distribution system and a content-presentation device. The method includes (i) identifying an upcoming content modification opportunity on an identified channel, wherein the identifying is based on detecting a match between first reference fingerprint data representing an initial portion of a first modifiable content-segment and query fingerprint data representing content transmitted by the content-distribution system to the content-presentation device; and (ii) responsively: (a) using the first reference fingerprint data as a basis to select second reference fingerprint data representing more than an initial portion of a second modifiable content-segment, and (b) transmitting to the content-presentation device, third reference fingerprint data representing more than the initial portion of the first modifiable content-segment and the second reference fingerprint data, to facilitate the content-presentation device to, at a later time, perform an action.