The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 11, 2023
Filed:
Nov. 05, 2019
T-mobile Innovations Llc, Overland Park, KS (US);
Ryan K. Hannebaum, Prairie Village, KS (US);
Kenneth L. Jones, Overland Park, KS (US);
Christa L. Minks-Brown, Olathe, KS (US);
T-MOBILE INNOVATIONS LLC, Overland Park, KS (US);
Abstract
Embodiments of the disclosure are directed to methods and systems for selecting targets for an advertisement campaign. A method may comprise adjusting one or more slider axes that control selection methods, wherein the selection methods may comprise using target demographic data, target behavioral data, filtering criteria, and/or ranking criteria. Then, an analysis application may complete analysis using the input adjustments to determine a selection of potential targets. The analysis application may be operable to complete multiple methods of analysis (or selection), wherein the user may have input and/or control over the use of the methods.