The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 04, 2023

Filed:

May. 17, 2022
Applicant:

Yahoo Ad Tech Llc, Dulles, VA (US);

Inventors:

Guy Dassa, Mamaroneck, NY (US);

Whitney Zoller, Brooklyn, NY (US);

Assignee:

YAHOO AD TECH LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06T 7/60 (2017.01); G06T 19/00 (2011.01); G06V 20/20 (2022.01); G06Q 30/0241 (2023.01);
U.S. Cl.
CPC ...
G06V 20/20 (2022.01); G06Q 30/0276 (2013.01); G06T 7/60 (2013.01); G06T 19/006 (2013.01);
Abstract

Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework for performing automatic detection of surfaces in video frames resulting in the creation of a seamless in-video ad experience for viewing users. The disclosed framework operates by leveraging available surfaces in videos to show advertisements in compliance with publisher protection, compliance and policy in a fully automatic, end-to-end solution. The disclosed framework evidences a streamlined, automatic and computationally efficient process(es) that modifies digital content at the surface level within the frames of the content in compliance with the digital rights of the owners of the content being merged via the disclosed augmentation.


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