The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 04, 2023
Filed:
Aug. 14, 2020
Walmart Apollo, Llc, Bentonville, AR (US);
Raghavendra Sarangapurkar, Fremont, CA (US);
Tessa Marie Ruddy, Menlo Park, CA (US);
Michael Jayson C. De Leon, Dublin, CA (US);
Bo Sun, Fremont, CA (US);
Clayton Yetwah Chan, San Francisco, CA (US);
Walmart Apollo, LLC, Bentonville, AR (US);
Abstract
This application relates to apparatus and methods for automatically determining and providing item advertisements, such as for display on a website. In some examples, a computing device obtains a prioritized list of item advertisements for each of a plurality of item categories. The computing device also obtains an item category for each of a plurality of positions of a display interface. Each item category may correspond to one or more of the plurality of item categories. Further, the computing device determines, for each position of the plurality of positions of the display interface, an item advertisement based on the item category for the position and the prioritized list of item advertisements. The computing device generates display interface position data identifying the item advertisement determined for each position of the plurality of positions of the display interface. The computing device transmits the display interface position data to a web server.