The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2023
Filed:
Jul. 22, 2020
Meta Platforms, Inc., Menlo Park, CA (US);
Dheeraj Kumar Singh, Redwood City, CA (US);
You Zhou, San Francisco, CA (US);
William Brock Overcash, Mountain View, CA (US);
Clare Rubin, Portola Valley, CA (US);
Aditya Gopal Bhandarkar, San Jose, CA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
A messaging application provides a user interface displaying a user's threads, where each thread includes at least one message between the user and another user. Via the user interface, the user may select a thread to access messages in the thread or to add one or more messages to the thread. The messaging application also displays a sponsored content item along with the threads, but displays the sponsored content item below threads having unread messages to avoid reducing engagement with threads the user is likely to select. In some embodiments, the messaging application predicts a probability that displaying the sponsored content item above a thread including an unread message thread will cause the user not to engage with the thread and displays the sponsored content item above the thread including the unread message if the predicted probability is below a threshold.