The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 21, 2023

Filed:

Nov. 05, 2021
Applicant:

Snap Inc., Santa Monica, CA (US);

Inventors:

Mehrdad Jahangiri, Sherman Oaks, CA (US);

Andrew Maxwell, Los Angeles, CA (US);

Athena Rich, Los Angeles, CA (US);

Assignee:

Snap Inc., Santa Monica, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06T 13/40 (2011.01); G06Q 30/02 (2012.01); G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06T 13/40 (2013.01); G06Q 30/0251 (2013.01);
Abstract

A system of generating targeted user lists using customizable avatar characteristics includes a messaging server system. The messaging server system includes an application server that generates a database of mutable avatar characteristics, a database of style categories, and a targeted user list. The application server then causes a media content item to be displayed on display screens of electronic devices associated with the set of user identifiers included in the targeted user list. Other embodiments are disclosed.


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