The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 21, 2023
Filed:
Feb. 27, 2018
Meta Platforms, Inc., Menlo Park, CA (US);
Hongzheng Xiong, Mountain View, CA (US);
Vinay Ramesh Jain, Sunnyvale, CA (US);
Meta Platforms, Inc., Menlo Park, CA (US);
Abstract
Leads may be generated for content sponsors based on expressions of interest by users, the users being users of an online system. These leads typically require time or expense from a sponsor to follow up on the lead. The online system scores leads for sponsors to prioritize responding to the generated leads. The scores may include a purchase capacity score and a purchase intent score. The purchase capacity score estimates a user's ability to spend an amount specified by the sponsor for the product, and the purchase intent score estimates a user's likelihood to convert or be interested in the sponsor's product. The scores may be combined to provide a single lead quality score for a user that obscures the source of the online system's prediction to the sponsor.