The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 21, 2023

Filed:

Aug. 03, 2021
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Graeme John Rimmer, Twickenham, GB;

Lewis Jay Hemens, London, GB;

Gaurav Bhaya, Sunnyvale, CA (US);

Robert Stets, Mountain View, CA (US);

Assignee:

GOOGLE LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 40/103 (2020.01); H04L 65/75 (2022.01); H04L 67/02 (2022.01); G06F 40/131 (2020.01); G06F 40/186 (2020.01); G06F 40/189 (2020.01); G10L 15/22 (2006.01);
U.S. Cl.
CPC ...
G06F 40/103 (2020.01); G06F 40/131 (2020.01); G06F 40/186 (2020.01); G06F 40/189 (2020.01); H04L 65/75 (2022.05); H04L 67/02 (2013.01); G10L 2015/225 (2013.01);
Abstract

Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.


Find Patent Forward Citations

Loading…