The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 07, 2023

Filed:

Apr. 05, 2018
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Yian Gao, Mountain View, CA (US);

Gang Wang, Mountain View, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 29/06 (2006.01); H04L 9/40 (2022.01); G06F 21/60 (2013.01); G06F 21/62 (2013.01); H04L 9/06 (2006.01); H04L 67/02 (2022.01); H04L 67/146 (2022.01);
U.S. Cl.
CPC ...
H04L 63/0421 (2013.01); G06F 21/602 (2013.01); G06F 21/6254 (2013.01); H04L 9/0643 (2013.01); H04L 67/02 (2013.01); H04L 67/146 (2013.01);
Abstract

The present disclosure provides a secure, user-transparent, and highly efficient content provider-specific identifier ('CPSID'), sometimes referred to as a 'read-only cookie' (“ROC”). These content provider-specific identifiers may be generated by the client device and encrypted with a public key of the content provider, preventing third parties from indirectly identifying matches, and obviating the need for provider-side cookie matching tables and resource-intensive tracking communications. The generation of content provider-specific identifiers may be controlled by user policies, such that identifiers are only created for content providers with compliant terms of service (ToS), e.g. retrievable from a predetermined address within the domain; content providers that are on a whitelist (e.g. for which the user has explicitly provided consent); and/or content providers that are not on a blacklist (e.g. for which the user has explicitly refused consent).


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